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Perhaps the most visible companies in the spa industry are those that provide the products that are actually applied to clients’ bodies in the treatment rooms. These companies need to gain the respect and trust of spas in order to provide the products that will come into such intimate contact with their clients. If those clients do not have a positive experience with the products, they will not return to the spa, no matter how beautiful, expensive, or well-run it is. In addition, the products being used in the spa help create the overall ambience through the dispersal of aromas from herbs, seaweeds, clays, and oils (see discussion on “spa smell” in Chapter 17). Guests’ most direct, lasting impact at many spas may be created, ultimately, by the product companies, not the spas themselves.